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Sloon, Robert


 Robert Sloon: ArtHeat

Robert Sloon
media artist from South Africa

Detailed biography
JIP – JavaMuseum Interview

Work
title

ArtHeat

year of launch
2006

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Short Description

ArtHeat is an ongoing blog project. Starting in 2006, ArtHeat responded to the lack of arts infrastructure, valuable criticism and discourse in South Africa, which is currently limited to two major art competitions, one website and one magazine, and very little funding all round. ArtHeat is an artistic intervention, using gossip, meanness, cheap shots and humour as its media. It parodies the structures of the South African artworld, while providing a forum for alternative artistic strategies and opinions. One of its most important aspects is its accessibility, via the Internet. This provides it with a large and unstructured audience. The content and comments posted to the site are uncensored, leading to a large amount of infighting, grudges, bitchiness and some criticism. Although ArtHeat is clearly a written word project, it explores the way that established traditions such as criticism and writing can become artworks.

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